Ease of use: *****
Value for EAA beginners: *
Value for EAA pros: *
This is a book which focuses on strategy for organisations advocating for animals, but which also considers many ideas about individual activism and effectiveness. By the end of the book, Melanie Joy summarises that the book has “examined how social movements evolve and win; the difference between animal liberation and human liberation movements and how this impacts animal advocacy; the divide-and-conquer counterstrategy that makes the movement kill itself; how to maintain a strategic organization and run strategic campaigns; why and how to start your own animal liberation organization; how to be a strategic advocate for animals; and how to make sure your activism is sustainable.”
The book, consisting of 147 small pages with large font, does indeed consider all of these topics, though without much depth. The book primarily consists of some common sense thinking and some checklists of ideas to consider for each of these respective issues. The checklists may be useful if you are having to consider any of these issues, for instance tips on pages 44-46 about holding valuable “strategic meetings”, or ideas for ensuring that your campaigns have a clear goal and focus on pages 56-68. The disadvantage is that these checklists seem to be based primarily off of common sense and past experience, with only occasional reference to external literature, and no explicit reference to any particular kind of research. As a result, the checklists act more as toolkits and lists of ideas that you might like to consider, rather than as a go-to guide for the most important research or factors for each particular area.
The book is clearly subtitled – if you are soon to face any of the issues described, and don’t have much experience in the area yet, then you might find the checklists useful. A Google search might provide similarly useful information, although at least with this book you can have faith that the reflections come from an experienced and intelligent animal advocate. As with the animal activists’ handbook, this book is old enough to pre-date the majority of effective altruism writings and EAA research; whilst I am sure it was an excellent resource for its time, I probably would not recommend this book to anyone who didn’t have a specific need that I thought the book was particularly focused on.
I have copied photos of the contents below, in case any parts of the book seem particularly relevant to your needs.